18 Rules to Create a Killer Headline That Turns Into a Killer Coaching Product

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Prospective Coaching Client
Prospective Coaching Client

The following are 18 rules you can use to write headlines and create coaching product and services that will reach out and force your prospective client to want to read your website, open your emails, download your guide, read your article, and most of all buy your coaching program or service.

1. You must offer something that your target market wants very badly.

2. You must include something of self-interest to the prospect.

3. If your product is new or improved, say so.

4. Do not just invoke curiosity, you must also include something of interest to the prospective client.

5. Avoid negativity, always turn the negative into a positive statement.

6. You should suggest a quick and easy way to achieve the benefit(s) stated.

7. You should be believable.

8. Determine what would make you want your product, service, etc, and then try to incorporate that idea into your product.

9. Avoid making your headlines and titles so short that you don’t get the main point across.

10. Avoid clever products that makes the reader think “how clever.” Cleverness rarely gets people to read your web page or spend money.

11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like “To Server Humanity Better…”

12. Suggest in that (whatever it is you are offering) contains useful and valuable information.

13. Use headlines to reach out and grab the reader’s attention.

14. Avoid hard to grasp copy that require the reader to think about what you are saying.

15. NEVER trust your own reaction to your products. Instead, get the reaction of someone else.

16. If you emphasize a word in your headline, make sure that word means something and is important.

17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

18. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you follow these simple guidelines for creating a headline and coaching product or service you will be more likely to have a successful product and a successful ad! Take some time right now and look back over these guidelines.

Action Plan

Then, try to write your own headlines first. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your more, you know you have written a true killer product.


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